High Stakes Selling is the first sales strategy book to incorporate pragmatic lessons from the most popular game in the world - poker. At first glance, it might appear that using poker as a sales metaphor is a bit of a stretch but author and sales consultant Ron Walsh pulls it off in spades. High Stakes Selling uses the hottest game in town to describe sophisticated strategies and techniques for winning complex, high dollar sales campaigns.

Poker has a lot in common with the games salespeople play. Both are intellectual competitions that are played by risk-takers for money and both require skill and strategy to win. But what really makes poker analogous to high tech sales is that as the stakes of each game increase, so does the competency required of its players.

High Stakes Selling deals up the best of consultative, competitive and relationship selling strategies in a new approach that will give readers the winning edge. This book will appeal to everyone that sells complex technology products and services to F1000 businesses, governmental and educational organizations. The poker vocabulary makes it a fun, interesting read that the whole sales team will enjoy.

Selling high-stakes technology solutions these days requires much more than just having good products and services. Salespeople that want to win at these highly competitive business tables have to know how to out-think, out-plan and out-play their opponents. If you want to take your game to a higher level and discover how you can take the gamble out of the way you sell then this book is for you.

If you would like more information, download a PDF of the High Stakes Selling - Taking the Gamble Out of High Tech Sales brochure or contact us directly.

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